Increase Profitability with Value-Based Strategies
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Leaders are under growing pressure to demonstrate their impact and maximize profitability. But unless you understand the value your business delivers, how to talk about it, and who to talk about it to, your business won’t get paid what it’s worth.
Impact Pricing helps you stop leaving money on the table. Our services guide you to uncover the hidden value you provide customers and build a culture that prioritizes value creation – allowing you to align your organization, increase prices, and drive profitability.
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Recent Content from
America’s Pricing Thought Leader
#650: Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice
Dynamic vs. Stable Context: A Framework for Smarter Pricing
The first tenet of Context Driven Pricing is that Willingness to Pay (WTP) is contextual. On a hot day, a Coke is worth more than
#649: Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full
#648: Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is
Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific
During a recent podcast recording, Daniel Cho of Philips Healthcare gave a powerful example of Value Drivers. I thought it would be good to put
