at Higher Prices
at Higher Prices
Most Recent Content
Memecast #56: Nobody Cares About Your Product
It’s absolutely true, people don’t buy products, they buy solutions to problems. When we talk about our products, when we talk about our features, that
Ep171: Position, Plan, and Price to Win Government Contract with Jon Barker
Jon Barker has been involved in managing government contracts from the supplier side his entire career. He started a company called PTW Solutions, where PTW
Blogcast #52: Peleton Tests New Pricing Model
This is an Impact Pricing Blog published on March 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #55: Experts Buy Features
It really is fascinating that experts can translate our features into our benefits. And oftentimes as salespeople, as pricing people, as product managers or product
The Value of Selling Value
Salespeople are often told to “Sell Value.” This is brilliant advice, but why? In my newest book, Selling Value: How to Win More Deals at
Ep170: How to Incorporate Customer Experience into B2B Pricing with DeAnn Hammer
DeAnn Hammer is the Global Pricing Operations Manager at 3M, an industrial machinery manufacturing company that innovates with purpose and uses science every day to
