Increase Profitability with Value-Based Strategies
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Leaders are under growing pressure to demonstrate their impact and maximize profitability. But unless you understand the value your business delivers, how to talk about it, and who to talk about it to, your business won’t get paid what it’s worth.
Impact Pricing helps you stop leaving money on the table. Our services guide you to uncover the hidden value you provide customers and build a culture that prioritizes value creation – allowing you to align your organization, increase prices, and drive profitability.
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Recent Content from
America’s Pricing Thought Leader
#742: The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs
Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into commercial excellence.
Credits: The Bridge Between AI Uncertainty and Value Clarity
AI has made pricing complicated again. In SaaS, sellers could rely on predictable usage and stable costs. With AI, both sides are uncertain. Buyers don’t
#741: Blogcast: Pricing AI: The Value of Packaging
This is an Impact Pricing Blog published on September 8, 2025, turned into an audio podcast so you can listen on the go. Read Full
#740: Why 60% of Your Quotes Signal ‘Negotiable’ to Buyers (And Cost You Millions) with Bill Diggons
Bill Diggons, managing partner at Qittitut Consulting (yes, named after a fast-growing, healthy Inuit bear), shares 24 years of pricing wisdom earned across 182 projects
Designing Hybrid and Evolving Pricing Models for AI
Pricing AI is hard because no single metric captures how value is created and how costs behave. A per-user fee feels simple but ignores automation.
