Win more business at higher prices
At Impact Pricing, we’re passionate about helping organizations realize their full value. We offer an array of resources and services–from our award-winning podcast series to our immersive bootcamps–to support every step of your organization’s journey to maximum profitability.
Our offerings are based on the teachings of our founder and profit expert, Mark Stiving, and combine decades of real-world experience with a passion for inspiring and teaching others.
Recent Content from
America’s Pricing Thought Leader
Q&A: Pricing Collateral for Sales Teams
Question: “For a sales team, what are the top pieces of pricing collateral I should create?” from Kelsey who is in Product Marketing. Answer: The
Ep7: Jim Geisman – Subscription Pricing Expert
Jim Geisman started and managed Software Pricing Partners from the early 80’s until 2018. The firm focused on software pricing strategies, processes, and tactics that
Career Question from a Pricing Analyst
Question: Hi Mark, I am very interested in your field. I’m currently in charge of pricing and analysis. I’m facing a challenge in making my
Ep6: Maree McMinn – The Pricing Rebel
Maree McMinn, known as the Pricing Rebel, is a pricing practitioner for about 12 years. Currently, she’s the Indirect Procurement Manager of Valvoline. Maree has
‘Will I’ Products: Pricing Foundations 3
“Will I” In Foundation 2: How Buyers Decide – Will I? or Which one? we emphasized that buyers are not price sensitive when making the
Ep5: Scott Francis – Strategic Pricing Solutions
Scott Francis formed SPS in 2005 after an extensive career improving profitability in the senior leadership of corporate finance and marketing entities, including CFO
How Buyers Make Purchase Decisions: Pricing Foundations 2
If you read the blog Foundation 1: Adopt Value-Based Pricing (VBP), you realize that we should set prices based on how much value buyers perceive
Ep4: Michael Hurwich – The Joy of Pricing
Michael Hurwich is the global president of SPMG, a pricing strategy, and consulting services. He has consulted to major Fortune 500 and mid-sized firms for
