Use Pricing Strategy to
Accelerate Your Revenue and Profit
If you want to grow your business quickly, you’ve found the right place. Mastering pricing strategy is the fastest path to a short-term boost and a dominating long-term strategy. We help you develop a deep knowledge of your customers’ perceived value. This new awareness can transform many aspects of your business including
- Intelligently set prices for each customer segment
- Empower sales to win more deals at higher prices
- Create marketing messages that resonate deeply with your market
- Structure products and packaging so buyers can easily buy
Recent Content from
America’s Pricing Thought Leader
Ep7: Jim Geisman – Subscription Pricing Expert
Jim Geisman started and managed Software Pricing Partners from the early 80’s until 2018. The firm focused on software pricing strategies, processes, and tactics that
Career Question from a Pricing Analyst
Question: Hi Mark, I am very interested in your field. I’m currently in charge of pricing and analysis. I’m facing a challenge in making my
Ep6: Maree McMinn – The Pricing Rebel
Maree McMinn, known as the Pricing Rebel, is a pricing practitioner for about 12 years. Currently, she’s the Indirect Procurement Manager of Valvoline. Maree has
‘Will I’ Products: Pricing Foundations 3
“Will I” In Foundation 2: How Buyers Decide – Will I? or Which one? we emphasized that buyers are not price sensitive when making the
Ep5: Scott Francis – Strategic Pricing Solutions
Scott Francis formed SPS in 2005 after an extensive career improving profitability in the senior leadership of corporate finance and marketing entities, including CFO
How Buyers Make Purchase Decisions: Pricing Foundations 2
If you read the blog Foundation 1: Adopt Value-Based Pricing (VBP), you realize that we should set prices based on how much value buyers perceive
Ep4: Michael Hurwich – The Joy of Pricing
Michael Hurwich is the global president of SPMG, a pricing strategy, and consulting services. He has consulted to major Fortune 500 and mid-sized firms for
Should Freelancers Do Work for Free?
You may have missed this LinkedIn exchange with David Richards, you may find it insightful. My original LinkedIn post: A friend just shared this BBC
