Blogcast #6: Why You Need to Price Before, During, and After June 4, 2021 This is an article published on March 31, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: Read More
Blogcast #5: How to Price Hardware Like it’s Software May 28, 2021 This is an article published on May 21, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: Read More
Blogcast #4: Pricing Consultant vs. Pricing Advisor – What’s the Difference? May 21, 2021 Often people ask if I offer consulting services. I hate that question because I have to honestly answer no, but then explain I offer advisory Read More
Blogcast #3: Should Finance Influence Pricing May 14, 2021 To start with, I strongly believe finance should NOT set prices. Now don’t get me wrong – finance cares a great deal about pricing, because Read More
Blogcast #2: When You Should Use Cost-Plus Pricing May 7, 2021 Many companies use cost-plus pricing. In fact, I’d say nearly all hardware companies, and service companies with fixed costs, use cost-plus pricing in some way. Read More
Blogcast #1: Three Lessons from a P&G Price Increase April 30, 2021 On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three Read More