Demystifying Value-Based Pricing
February 23, 2023
(976 words – 8 min) Value-based pricing is an extremely simple concept: Charge what your customers are willing to pay. This is the perfect profit
Category: Article Bank
Understanding How Consumers Can Be Unpredictably Rational
February 23, 2023
(842 words – 7 min) How do buyers choose what to buy? A purchase decision can be broken up into two processes, rational and irrational.
