#815: Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn’t The Answer)
July 31, 2026
This is an Impact Pricing Blog published on May 18, 2026, turned into an audio podcast so you can listen on the go. Read Full
Month: July 2026
#814: The Price of Influence: Why People Don’t Buy Your Ideas with Claire Wang
July 27, 2026
Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps
Product Myopia: The Antidote
July 27, 2026
This is the fourth and final post in a series on Product Myopia. If you missed the first three, I introduced the disease, showed you
#813: Buyer Insight: What Is a Pig Worth?
July 24, 2026
This is an Impact Pricing Blog published on May 11, 2026, turned into an audio podcast so you can listen on the go. Read Full
#812: The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
July 20, 2026
Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing
Product Myopia: The Symptoms You’ve Been Misdiagnosing
July 20, 2026
Over the last two weeks I introduced Product Myopia, the belief that value lives in the product rather than the future it creates, and showed
#811: Buyer Insight: The Information Trap Is Killing Your Deals
July 17, 2026
This is an Impact Pricing Blog published on May 4, 2026, turned into an audio podcast so you can listen on the go. Read Full
#810: Why Buyers Don’t Buy (Hint: It’s Not Your Price) with Ted Olson
July 13, 2026
Most sales conversations assume buyers make rational decisions. Ted Olson argues that’s exactly why so many deals stall. Ted Olson is a sales strategist who
Product Myopia: Where It Hides in Your Company
July 13, 2026
Last week I introduced Product Myopia, the belief that value lives in the product rather than the future it creates. I ended with an assignment:
#809: Buyer Insight: Being Chosen Isn’t Winning
July 10, 2026
This is an Impact Pricing Blog published on April 27, 2026, turned into an audio podcast so you can listen on the go. Read Full
