#797: Buyer Insight: Buyers Are Rational, It’s the Sellers That Aren’t
May 29, 2026
This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go. Read Full
Month: May 2026
#796: AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman
May 25, 2026
Ajit Ghuman is the co-founder of Monetizely, former VP of Product at Segment, and author of Price to Scale. In this episode, Ajit breaks down
You Didn’t Lose the Deal. You Lost the Commitment.
May 25, 2026
Last week I introduced the Notice, Decide, Commit framework. The gap between Decide and Commit is where deals die. This week I want to talk
#795: Buyer Insight: Credits Trade Clarity for Flexibility
May 22, 2026
This is an Impact Pricing Blog published on March 9, 2026, turned into an audio podcast so you can listen on the go. Read Full
#794: Your Customers Don’t Care About AI (And That’s Your Pricing Problem) with Dan Balcauski
May 18, 2026
Dan Balcauski is the founder of Product Tranquility, where he helps B2B SaaS companies improve pricing, packaging, and monetization strategy. In this episode, Dan breaks
How Buyers Actually Buy (And Why AIDA Isn’t The Answer)
May 18, 2026
For more than a century, marketers have lived by AIDA: Attention, Interest, Desire, Action. It’s a brilliant framework — for sellers. The whole thing is
#793: Buyer Insight: If Buyers Can’t Explain It, You’ve Not Sold It
May 15, 2026
This is an Impact Pricing Blog published on March 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
#792: The Four Conversations That Change How Buyers Decide with Blair Enns
May 11, 2026
Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and
What Is a Pig Worth?
May 11, 2026
I recently listened to a Radiolab episode called “What Is a Pig Worth?” It’s a fascinating look at an animal-rights case that forced a jury
#791: Buyer Insight: Why AI Is Making SaaS Metrics Grow Up
May 8, 2026
This is an Impact Pricing Blog published on February 23, 2026, turned into an audio podcast so you can listen on the go. Read Full
