#724: Blogcast: Two Buyers Talked … and Nothing Bad Happened
September 12, 2025
This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go. Read Full
Month: September 2025
#723: Let Your Customers Help You Price with Scott Kelly
September 8, 2025
Scott Kelly is the founder and CEO of Blackdog Venture Partners, and he has been for 25 years. He’s the host of VC Fast Pitch
Pricing AI: The Value of Packaging
September 8, 2025
I got so excited last week to dive into how to do AI packaging, the frameworks and structure, that I forgot to help you see
#722: Blogcast: Everyone’s Talking About AI. Almost Nobody’s Using It.
September 5, 2025
This is an Impact Pricing Blog published on July 7, 2025, turned into an audio podcast so you can listen on the go. Read Full
#721: AI SEO and the Future of Brand Discovery with Bryan Phelps
September 1, 2025
Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he’s been running for 17 years. He’s been working in digital
Packaging AI: Structuring Features and Placing AI in Offers
September 1, 2025
The value architecture has three layers: foundational problems, problem scope, and situational context. Last week we talked about how foundational problems define market segments. But,
