#538: Blogcast: What Comes After Product-Market Fit
December 29, 2023
This is an Impact Pricing Blog published on November 16, 2023, turned into an audio podcast so you can listen on the go. Read Full
Month: December 2023
Three Types of B2B Value
December 28, 2023
Buyers trade money for Value. In B2B, value is measured in incremental profit. Let me repeat: Value is Incremental Profit to your business customers. Prospects
#537: Pricing Table Topics: Jack of Clubs – Don’t Lower Prices
December 27, 2023
This one is the Jack of Clubs from the Impact Pricing card deck. There’s almost never a good reason to lower prices. We’ve seen that
#536: A Christmas Pricing Story
December 25, 2023
There is something about pricing that really gets me excited. Maybe it was my humble beginnings. I’m sure I grew up with more than many
#535: Blogcast: Software Shrinkflation
December 22, 2023
This is an Impact Pricing Blog published on November 9, 2023, turned into an audio podcast so you can listen on the go. Read Full
Why Your Salespeople Don’t Sell Value
December 21, 2023
The answer is obvious. They don’t know the value of your product. The CEO of a $15M company said to me, “My salespeople don’t sell
#534: Pricing Table Topics: Jack of Diamonds – You’re Not Charging Enough
December 20, 2023
This one is the Jack of Diamonds from the Impact Pricing card deck. It’s true. If you’re winning them all, you’re not charging enough. First,
#533: Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth
December 18, 2023
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business
#532: Blogcast: System 1 and System 2 Value
December 15, 2023
This is an Impact Pricing Blog published on November 2, 2023, turned into an audio podcast so you can listen on the go. Read Full
Growth Comes from Value
December 14, 2023
There are only two ways to increase your revenue (and profit): win more customers and grow your current customers so they give you more money.
