#486: Pricing Table Topics: Joker 1 – An Indicator of Willingness to Pay
August 30, 2023
This one is the Joker 1 from the Selling Value card deck. You heard earlier that there are really three types of buyer’s value journeys.
Month: August 2023
#485: The Relationship between Customer Value and Pricing Strategies with Ian Campbell
August 28, 2023
Ian Campbell is the author of Wall Street Journal Best Seller “The Value Sale”. As Chief Executive Officer of Nucleus Research he is responsible for
#484: Blogcast: It’s Too Expensive!
August 25, 2023
This is an Impact Pricing Blog published on July 13, 2023, turned into an audio podcast so you can listen on the go. Read Full
Defining Value-based Pricing
August 25, 2023
You can listen to the full audio version of this blog we call — Blogcast. Two weeks ago, I published a blog titled “Defining Value.”
#483: Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-based KPIs.
August 23, 2023
This one is the 2 of Diamonds from the Selling Value card deck. I’m often asked who should own pricing, and one of the departments
#482: Discover How to Know Your Value with Amy Riley
August 21, 2023
Amy L. Riley is an internationally renowned speaker, author and leadership development consultant. She’s worked with organizations such as Deloitte, Cisco Systems and Aon Hewitt
#481: Pricing Table Topics: 2 of Clubs – Salespeople with Authority to Discount
August 18, 2023
This one is the 2 of Clubs from the Selling Value card deck. Salespeople are going to use every single tool they have available to
Pros and Cons of Price Variance
August 17, 2023
You can listen to the full audio version of this blog we call — Blogcast. One of my favorite pricing tools is a scatter plot.
#480: Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid
August 16, 2023
This one is the 2 of Hearts from the Selling Value card deck. When you get an RFP, you have to decide, are you going
#479: Challenges of Pricing AI with Steven Forth
August 14, 2023
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business
