The Strategic Hot Dog
When running a pricing organization, I recall salespeople coming back to HQ to justify a deep discount for a customer. The #1 claim, “They are
When running a pricing organization, I recall salespeople coming back to HQ to justify a deep discount for a customer. The #1 claim, “They are
This one is the King of Diamonds from the Selling Value card deck. If a salesperson doesn’t believe they’re going to win selling your product,
Dor Sasson is the co-founder and CEO of Stigg, a company that helps clients grow with pricing through a software that enables them to control
This is an Impact Pricing Blog published on August 31, 2022, turned into an audio podcast so you can listen on the go. Read Full
Inflation is here. It’s time to raise prices. OK, all good pricing professionals know that costs don’t drive pricing. Willingness to pay drives pricing. Sure
This one is the King of Clubs from the Selling Value card deck. What we really want is for our salespeople to be able to
Ulrik Lehrskov-Schmidt is the partner of willingnesstopay.com where they help companies create pricing models that radically accelerates growth and unlocks the value of their underlying