Thoughts on Segmentation Analytics
Lately, I’ve had the need to and pleasure of thinking about using data for the purpose of segmentation. If you are statistically oriented, you know we’re
Lately, I’ve had the need to and pleasure of thinking about using data for the purpose of segmentation. If you are statistically oriented, you know we’re
I don’t really want you to just sit around and think about lifetime value. What I want you to do is think about lifetime value
Frederico Zornig is the CEO of Quantiz Pricing Solutions – a pricing consultancy that aims to increase the profitability of their clients through strategies
This is an Impact Pricing Blog published on Sept 22, 2021, turned into an audio podcast so you can listen on the go. Read Full
It seems obvious to me that we want to find the buyers that value our products the most and then sell to them. But once
Jay Leno used to say on a Dorito’s commercial, “Crunch all you want, we’ll make more.” But what if they can’t make more? As I write
Kyle Poyar is the Vice President for Market Strategy at OpenView since 2016. He is responsible for helping OpenView’s portfolio companies accelerate top-line growth through