Why You Need to Price Before, During, and After
March 31, 2021
The most common order in which a company prices goes something like this: come up with a brilliant product idea, create the product, then put
Month: March 2021
Ep114: Price Modes: Something You’ve Never Heard Of, But Need To with Brooks Hamilton
March 29, 2021
Brooks Hamilton is the Vice President of Services at Zilliant. He is responsible for Services sales, the technical team, engagement methodology, partner enablement, and training
The Power of (Fake) Sales Prices & Discounts
March 24, 2021
Many top retailers have attempted to use discounts to lure more customers to their stores. But some have done this poorly, and found themselves in
Ep113: When to Use a Subscription Model with Axel Kirstetter
March 22, 2021
Axel Kirstetter is a global and multilingual technology executive with start-up and large-cap experience for companies achieving accelerated growth targets, category leadership, and successful exits
The Role of Finance in Pricing
March 17, 2021
CFOs should be ideal people to drive pricing, but they usually aren’t. They are awesome because they care about margin. They build forward looking revenue
Ep112: Communicating Your Value through Pricing with Chris Barth
March 15, 2021
Chris Barth is currently the Vice-President of Pricing at Pitney Bowes Commerce Services. He used to be the Vice President of Finance Operations at Newgistics.
Pricing is NOT Driven by Supply and Demand
March 11, 2021
If you’ve ever taken a macro-economics course, you know that price is where the supply curve intersects with the demand curve … in theory. For
Ep111: Engage C-Suite Executives in Championing the Pricing Journey with Stephan Liozu
March 8, 2021
Stephan Liozu is the Chief Value Officer at Thales. His expertise includes Customer value modeling, value proposition design & value-based pricing, Business model innovation &
The Value of a TV Channel
March 3, 2021
I just read an article titled, “How Amazon and McDonald’s Use Bundling to Sell More of Everything.” Since I spend a lot of time thinking
Ep110: Pricing Consistency From a Customer’s Point of View with Alon Ellis
March 1, 2021
Alon Ellis is a partner at Deloitte Monitor. He is leading Deloitte Australia’s Pricing Strategy & Margin Management capability In this episode, Alon shares how
