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In a previous blog post, we talked about a general rule for price segmentation: charge the majority of the customers a standard price, and then give a discount to people who can prove they are [...]

    Tim Williams is a Business Model and Pricing Strategist for professional services firms. He is an industry veteran who is the Founder and Managing Director of Ignition Consulting [...]

Price segmentation is the act of selling the same product to different people at different prices. For example, two people sitting in coach class on a flight purchased the same experience (flying [...]

  Dave Daniels is a technology veteran with a passion for product marketing and product management.   He is a founder of Launch Clinic, which was acquired by Pragmatic Institute (formerly [...]

Last week, United, Delta, and American Airlines all eliminated their change fees. United led the charge, and Delta and American followed the next day. Before I speculate why, here are a few [...]

  Jose Morabito is a highly accomplished Pricing & Finance Executive with an outstanding ability to generate strategies for and deliver on innovative projects.   In this episode, Jose [...]

When I read Chris Anderson’s book “Free: The Future of a Radical Price,” I found it insightful and thought-provoking. His basic premise stems from a supply and demand context: Supply: Costs are [...]

Stephane Bratu leads the pricing and marketing analytics team for the e-commerce division of one of the largest distributors in the world. He developed advanced decision support systems to [...]

Price segmentation is an incredibly powerful way to capture more value from differing levels of willingness to pay among your customers. Today, we’re going to look at a price segmentation method [...]