Versioning: A Second Type of Price Segmentation
September 30, 2020
In a previous blog post, we talked about a general rule for price segmentation: charge the majority of the customers a standard price, and then
Month: September 2020
Ep89: How to Create, Deliver, and Capture Value for Professional Services with Tim Williams
September 28, 2020
Tim Williams is a Business Model and Pricing Strategist for professional services firms. He is an industry veteran who is the Founder and Managing
How To: Price Segmentation Using Product Differentiation
September 23, 2020
Price segmentation is the act of selling the same product to different people at different prices. For example, two people sitting in coach class on
Ep88: What is the Market Willing to Pay for New Product Launches with Dave Daniels
September 21, 2020
Dave Daniels is a technology veteran with a passion for product marketing and product management. He is a founder of Launch Clinic, which was acquired
Why Did the Airlines Eliminate Change Fees?
September 16, 2020
Last week, United, Delta, and American Airlines all eliminated their change fees. United led the charge, and Delta and American followed the next day. Before
Ep87: The Common Misconceptions and Challenges of Pricing Professionals with Jose Morabito
September 14, 2020
Jose Morabito is a highly accomplished Pricing & Finance Executive with an outstanding ability to generate strategies for and deliver on innovative projects. In
Genuinely Free
September 9, 2020
When I read Chris Anderson’s book “Free: The Future of a Radical Price,” I found it insightful and thought-provoking. His basic premise stems from a
Ep86: From Pricing Scientist to VP in Pricing with Stephane Bratu
September 7, 2020
Stephane Bratu leads the pricing and marketing analytics team for the e-commerce division of one of the largest distributors in the world. He developed advanced decision
Coke’s Failure: When Price Segmentation Goes Wrong
September 2, 2020
Price segmentation is an incredibly powerful way to capture more value from differing levels of willingness to pay among your customers. Today, we’re going to
