Anton Malygin is a seasoned executive with years of experience building new capabilities and driving enterprise transformation in Fortune 1000 companies, focusing on revenue growth, new
Today we’ll explore a fun example of price segmentation: coupons. Let’s look at their usage through the lens of our price segmentation glasses. Remember, price
Wendy Johnson started out as an M&A Consultant at Accenture. After she got her MBA, she went to IBM (another large corporation) as a pricing
Although value is a common word, in the pricing world, it has three distinct meanings. Whenever we hear a customer use the word “value”, we
Chris Amenechi is a VP of Pricing and Revenue Management at Copa Airlines, and Managing Director at Amencil, Inc. He is a transformative travel leader
Yes and no. Surprised? Here’s why I say this. Do a quick web search for “COVID surcharge”, and you will find hundreds of stories on
Yann Gaucher is a results-driven technology business leader experienced in pricing and licensing, as well as delivering initiatives that impact revenue, market growth, customer acquisition,
A friend sent me this story: An old man is running a fruit stand and displays a sign that reads 1 melon for $3, 3
Curtis Garrett is the VP of Pricing at Recon Logistics, a world class LTL Freight Management Company. Curtis is on a mission to simplify LTL Freight.
