Are Monthly or Annual Subscription Plans Better?
November 8, 2019
Question: I’ve listened to (and enjoyed very much) some of Mark’s pricing podcasts as well as have attended the Pricing Pragmatic marketing course, which was
Month: November 2019
EP42: Kota Siva Sarma – How to Use Pricing Models to Minimize Discounting
November 4, 2019
Kota Sarma is a Certified Pricing Professional and passionate Pricing Leader with over 25 years of experience in Pricing of Products, Software and Services, Subscription Pricing,
How to Use Game Theory to Increase Value
November 2, 2019
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
