EP37: Vignesh Thiyagarajan – Becoming a Pricing Champion
September 30, 2019
Vignesh Thiyagarajan has been a strategy and pricing manager at Sears Holding Corporation. And is now doing the same for a large German
Month: September 2019
Q&A: Pricing Goals for Mature Industries
September 27, 2019
Question: In a well-established industry setup, pricing is non-transparent. When asked to develop a global pricing strategy from the ground up, What are the top
How Apple’s Pricing Scared Me
September 25, 2019
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion
EP36: Valentin Radu – Why Your Website is Leaking Sales
September 23, 2019
Valentin Radu is the founder and CEO of OmniConvert, a growth enabler for mid-size eCommerce websites looking to become customer-centric. It is being used by top companies
Q&A: How to Find Willingness To Pay in B2B Customers
September 20, 2019
Question: Hi Mark, How do you find out willingness to pay in B2B in particular when you’ve only had one price increase? Do you rely
Pricing Lessons from Southwest Airlines
September 18, 2019
Coffee with an Icon: Howard Putnam, former CEO of Southwest Airlines I recently found out that Howard Putnam, former CEO of Southwest Airlines, lives in
EP35: Samuel Saavedra – Why You Should Not be Afraid to Raise Your Prices
September 16, 2019
Samuel Saavedra is a pricing professional and commercial deal architect with strong supplementary skills in contract negotiations, contract management, program management, bid management, and proposal response. His
Pricing Lessons from Peloton
September 13, 2019
Self Delusion or Intentional Deception? Peloton made pricing news recently when they filed their S-1 to go public. According to the Inquisitive Investor, their churn
Q&A: When Does Free Shipping Make Sense?
September 11, 2019
Question: Hi Mark, as I am trying to redo pricing I have tough competition from Amazon and some other MRO guys in terms of freight.
EP34: Bill Wilson – Close More Deals by Arming Them with Interactive and Intelligent Pricing
September 9, 2019
Bill Wilson is the co-founder and CEO of SalesRight. Over his two decades of working in the Canadian software industry, he has closed millions of dollars
