Q&A: How to Price Revolutionary Products
May 31, 2019
I’ve got a couple questions for you Mark Stiving, Ph.D. :). Not sure if you previously answered similar ones as these. 1) When pricing brand
Month: May 2019
Q&A: The Use of Willingness to Pay (WTP) Studies
May 31, 2019
Question: How should Brands use Willingness to Pay Studies (WtP) as a lens to capturing the optimum price for their target shoppers. – Chris Answer:
Q&A: Pricing a Startup
May 29, 2019
Question: You’ve now got questions about the pricing of products and services. Do you want to tackle a tough one involving the valuation of a
Q&A: Pricing Strategy when Battling Goliath
May 28, 2019
Question: What approaches to pricing should be taken when going into a market with a thoroughly entrenched incumbent that has the majority of existing market
Ep.19: Chris Hopf – PricingWire: You are Worth the Price You Accept
May 27, 2019
Chris Hopf worked for more than twenty-five years as an owner, employee and as a consultant with small startups, mid-sized mergers and Fortune 50 Corporations such as Microsoft and United Technologies. He helps client companies clearly communicate their value advantages, convert more prospects,
Value Tables – The Problem Column
May 24, 2019
Recall the first 4 columns of a value table are PSRV: Problem, Solution, Result, Value. This post focuses on the first column, Problem. What problems
Q&A: Top 5 Pricing KPIs for SaaS companies
May 22, 2019
Question: What are the top 5 pricing metrics/KPIs that SaaS companies should track? Thanks, Tim Answer: Nothing like a hard question Tim. ???? Of course,
Ep 18: David Newman – Why Charge Premium Fees Before You Think You Are Ready
May 20, 2019
David Newman specializes in working with speakers, authors, consultants, and independent professionals who want to stop throwing money into a marketing black hole and attract, engage,
Q&A: The Future of Dynamic Pricing
May 17, 2019
Question: Hello, Mark! Dynamic pricing has been a powerful tool over the last years for a few types of markets, such as car rental, hospitality,
Value Tables – The Value Column (part 1)
May 15, 2019
In the first Value Tables post, you learned about the first four columns, PSRV, Problem, Solution, Result, Value. The substance of the table is the
