A reader/colleague recently sent in a research paper that is fascinating, but probably not that impactful. Markus Husemann-Kopetzky and Soren Kocer wrote Price Endings that
Mark Boundy is a business builder, sales leader, author, coach, and consultant. He has grown businesses in a variety of industries by virtue of his relentless focus on uncovering customer
Question: What do you think is the connection between pricing & marketing? I read that a lot of people say “pricing is part of marketing,
First a question. Is there anyone who doesn’t know what tic tac toe is? That’s a genuine question asked by a naive American. It’s so
Question (edited by me): Hey Mark, I would like to thank you, because I have been following your LinkedIn posts for half a year and
Ron Giuntini is the Principal of Giuntini & Company, Inc. since 1990. He is in charge of overseeing the day to day business operations, managing
Howard Hughes, the eccentric Hollywood playboy, inherited a fortune that was generated by his father. The other day, a podcast guest told me Hughes Senior
Question: What are the ways to respond when the prospect asks for a discount and how to win a price negotiation? Answer: Cecilia, great
It’s true. After loyally subscribing since the era of DVD’s, I finally unsubscribed. In this blog, I’ll first tell you what went through my mind,
Where is Impact Pricing heading? What are our goals? Many questions have been raised to us when we started the company. What is the company
