We Work with companies who want to win more business at higher prices

Most Recent Content

Discovered Value

While talking with my friend Peter Long, he brought up an interesting concept.  Buyers typically start looking for a solution to a problem with an

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Perfect Pricing

Perfect pricing does not exist.  But if it did, it would follow these 3 steps:  Adopt Value-based pricing Adopt price segmentation Find mechanisms to charge

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You want to win more business at higher prices,
so why can't you?

You likely have a VALUE problem.

  • Your pricing team doesn’t understand the VALUE of your products well enough to price them.
  • Your salespeople have a hard time helping buyers know the immense VALUE you already provide.
  • Your marketing team focuses on your products instead of what buyers VALUE.
  • Your product team doesn’t prioritize products and features based on the VALUE buyers desire.

The bottom line, people in your company don’t understand what VALUE means to your customers. When they do, they close bigger deals at higher prices every time. Follow us to learn more!