


- Price was too high.
- Buyer didn't expect to get enough benefit.
Don't just blame price.

Win more business at higher prices
At Impact Pricing, we’re passionate about helping organizations realize their full value. We offer an array of resources and services–from our award-winning podcast series to our immersive bootcamps–to support every step of your organization’s journey to maximum profitability.
Our offerings are based on the teachings of our founder and profit expert, Mark Stiving, and combine decades of real-world experience with a passion for inspiring and teaching others.
Recent Content from
America’s Pricing Thought Leader
Don’t Do What Sirius XM Did
Sirius XM lowered their prices from $10.99/month to $9.99. This is a 9% price reduction. And, odds are good; this is a very costly decision.
#528: Pricing Table Topics: Jack of Spades – Value Is Not Based On Costs
This one is the Jack of Spades from the Impact Pricing card deck. Many companies use cost-plus pricing and that’s understandable because it’s easy. It
#527: Bridging the Gender Pay Gap for Women with Julie Scanlon
Julie Scanlon is a D&I Leader 2023 (D&I Leaders: dileaders.com). She enables organizations to enhance diversity and inclusion by providing consultancy, bespoke training solutions and
#526: Blogcast: We Have Room for Negotiation
This is an Impact Pricing Blog published on October 19, 2023, turned into an audio podcast so you can listen on the go. Read Full
CLASSIC: The Art of Pricing
Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand
#525: Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect
This one is the Queen of Clubs from the Impact Pricing card deck. Value-based pricing is truly a goal or an attitude, but it’s never
#524: Pricing Strategies for Your Travel Business with Neil Fitzgerald
Neil Fitzgerald is an experienced, driven, and accomplished pricing and revenue professional, with a wealth of experience while working for leading, high-profile companies. Proven in
#523: Blogcast: Lessons from Amazon’s Nessie
This is an Impact Pricing Blog published on October 12, 2023, turned into an audio podcast so you can listen on the go. Read Full