You Deliver More Value than You Capture
We help you find the gap, raise prices, and grow profit without losing customers.
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Most companies deliver far more value than their prices reflect. They just can’t see where, or how to charge for it. Impact Pricing helps you find that value, talk about it, and get paid for it. The result: better alignment, higher prices, and stronger profit.
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Recent Content fromÂ
America’s Pricing Thought Leader
#806: Raised Prices 5X, Lost 40% of His Clients… and Made More Money with Robin Waite
Robin Waite is the founder of Fearless Business and author of Fearless Pricing, helping coaches, consultants, and freelancers stop selling time and start charging for
The Value Was Always There
Buyers don’t pay for the value you create. They pay for the value they can see. I’m writing a book called Buyer Disconnect, about the
#805: Buyer Insight: Your Wins Are Lying To You
This is an Impact Pricing Blog published on April 13, 2026, turned into an audio podcast so you can listen on the go. Read Full
#804: How to Price When AI Becomes Your Buyer with Steven Forth
Steven Forth is the founder of Value Intelligence (ValueIQ) and a longtime leader in value-based pricing. He is also a co-creator of The Value Project,
Hidden Problems, Hidden Value
A friend of mine bought a new mattress because her old one was uncomfortable and she wasn’t sleeping well. That was the problem she recognized.
