Impact Pricing

Educating Your B2B Company About Value

Pricing is extremely powerful, yet most companies don’t understand it.

Should you raise your prices?  Lower them? Is your sales team frequently discounting? Do you see all of these new pricing models and don’t know if they’re for you?  Do you get paid for the value you truly deliver?

Many (most) companies are confused by pricing.  They get stuck trying to figure out how much to charge, or they wait until the last minute and don’t give enough thought to their prices. They know they could be doing better, but just don’t know how to improve.

The first step to more profitable pricing is adopting value-based pricing.  This means, charge what your customers are willing to pay. Very simple concept, yet impossible to do perfectly.  Your goal should be to get better every year, quarter, month or transaction.

Subscription Pricing

Many companies are moving to subscription pricing at a rapid rate. Unfortunately, most companies don’t truly understand how subscription pricing works. Learn what subscriptions are and why so many companies are changing their pricing structure. Find out what’s different about subscription pricing on our Subscription Pricing page.

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Get the weekly newsletter for relevant information on all things ‘pricing.’ Mark Stiving answers pricing questions, posts his most recent podcasts and blogs, and links to popular articles.

Customized Pricing Education

Training geared to your liking

Applied Workshops

Applied Workshops

Best when you have a team of people you want to really learn a pricing topic. Choose among several pricing topics. Your team will learn each one, practice it, then apply it to your company.



Ideal when you have a pricing project, you want to do the work, but you want a pricing expert looking over your shoulder to make sure things go well. This is a great opportunity for someone to learn new skills.

Customized Content

Customized Content

This is for companies who want to evangelize value based pricing far and wide inside their company. We can create articles, blogs, podcasts or even videos to help the entire company learn the importance of value.