Use Pricing Strategy to
Accelerate Your Revenue and Profit
If you want to grow your business quickly, you’ve found the right place. Mastering pricing strategy is the fastest path to a short-term boost and a dominating long-term strategy. We help you develop a deep knowledge of your customers’ perceived value. This new awareness can transform many aspects of your business including
- Intelligently set prices for each customer segment
- Empower sales to win more deals at higher prices
- Create marketing messages that resonate deeply with your market
- Structure products and packaging so buyers can easily buy
Recent Content from
America’s Pricing Thought Leader
#421: Pricing Table Topics: 7 of Hearts – Value Propositions Are General, Selling Value Is Specific
This one is the 7 of Hearts from the Selling Value card deck. It is true, value propositions really are awesome. Marketing teams, companies, sit
Ford Patents Feature with Negative Value
Features have value, or at least they are supposed to. On Feb 23, 2023, Ford filed a patent that can remotely make your car non-functional.
#420: Blogcast: Lessons from the Library
This is an Impact Pricing Blog published on February 22, 2023, turned into an audio podcast so you can listen on the go. Read Full
#419: Value Bread Blues? How to Announce Price Increases with Casey Brown
Casey Brown is the President of Boost Pricing, and she has been since 2011. She started her career as a Chemical Engineer at GE, and
#418: Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale
This one is the 7 of Spades from the Selling Value card deck. It is true that when a buyer’s asking for help justifying a
Discrimination or Segmentation
Last year, a reader sent me an article from NPR titled “Inside the rise of ‘stealerships’ and the shady economics of car buying.” Just from
#417: Blogcast: AMC Changes Pricing, FINALLY
This is an Impact Pricing Blog published on February 15, 2023, turned into an audio podcast so you can listen on the go. Read Full
#416: Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry
Griff Parry is the Founder and CEO of m3ter where he helps make it easy for SaaS companies to intelligently deploy and manage usage-based pricing.
