Use Pricing Strategy to
Accelerate Your Revenue and Profit
If you want to grow your business quickly, you’ve found the right place. Mastering pricing strategy is the fastest path to a short-term boost and a dominating long-term strategy. We help you develop a deep knowledge of your customers’ perceived value. This new awareness can transform many aspects of your business including
- Intelligently set prices for each customer segment
- Empower sales to win more deals at higher prices
- Create marketing messages that resonate deeply with your market
- Structure products and packaging so buyers can easily buy
Recent Content from
America’s Pricing Thought Leader
#448: Blogcast: Simplify Your Pricing
This is an Impact Pricing Blog published on April 27, 2023, turned into an audio podcast so you can listen on the go. Read Full
Commit to Expand
Most companies I work with use the phrase “land and expand.” Land means to win more new customers. Expand means getting your current customers to
#447: Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins
This one is the 5 of Clubs from the Selling Value card deck. Most salespeople are paid on commission, and typically that commission is a
#446: Mastering the Art of Negotiation with Andrew Bailey
Andrew Bailey is a Value Pricing and Price Negotiation Specialist. He is the founder of Commercial Strategy 4. He helps you unleash your pricing
#445: Blogcast: Nobody Cares About Your Product
This is an Impact Pricing Blog published on April 20, 2023, turned into an audio podcast so you can listen on the go. Read Full
Quick and Dirty Pricing Research
My go-to pricing research method for learning how much buyers are willing to pay is Van Westendorp’s Price Sensitivity Meter. (There is a plethora of
#444: Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices
This one is the 5 of Hearts from the Selling Value card deck. It’s true, customers hate price increases. Heck, I get an annual price
#443: Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strategy with Darlene Nordstrom
Darlene Nordstrom is an accomplished pricing professional with experience in developing and implementing worldwide software pricing and licensing strategies spanning traditional on premise, cloud
