PRICE FOR VALUE & GAIN THE COMPETITIVE ADVANTAGE
Most Recent Content
Blogcast #21: Price Moves During Market Shocks
This is an article published on August 11, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Memecast #24: Business is NOT a Zero-Sum Game
First, a zero-sum game essentially means the size of the pie is fixed. If we have a pie there and you get to cut it
Value Propositions vs Value Selling
Value propositions are interesting and useful, but they are not value selling. They don’t go deep enough. Typically, a product, product line, or company has a
Ep138: Benchmarking Competitors’ Prices: Is It Worth the Effort with Monica Sinha
Monica Sinha is a Price Benchmarking Lead and Senior Manager at Capgemini. She has over 15 years of experience in the Finance sector which includes
Blogcast #20: Disney Understands Value
This is an article published onAugust 6, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/disney-understands-value/
Memecast #23: Create Real Value with Differentiation
When we think about how our buyers decide. Oftentimes they’re deciding, am I going to buy your product? Or am I going to buy a
