You Deliver More Value than You Capture
We help you find the gap, raise prices, and grow profit without losing customers.
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Most companies deliver far more value than their prices reflect. They just can’t see where, or how to charge for it. Impact Pricing helps you find that value, talk about it, and get paid for it. The result: better alignment, higher prices, and stronger profit.
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Recent Content from
America’s Pricing Thought Leader
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What happens when a former client returns for a live pricing coaching session? Mark Richman, CEO of Skeleton Key, shares how applying Mark Stiving’s value-selling
Buyer-First: The Antidote to Product Myopia
Over the last four weeks I wrote about Product Myopia, the belief that value lives in the product rather than the future it creates. If
#817: Buyer Insight: You Didn’t Lose the Deal. You Lost the Commitment.
This is an Impact Pricing Blog published on May 25, 2026, turned into an audio podcast so you can listen on the go. Read Full
#816: Why Buyers Trust Salespeople Who Don’t Need the Sale with Michael Barbarita
Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping businesses
How Big an AI Bite Are You Asking Buyers to Take?
Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they
