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Increase Profitability with Value-Based Strategies

Understand your true value and maximize profitability.
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We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.

David Crumbley COO, Alex Jordan & Associate

Raise Prices Without Losing Customers

Leaders are under growing pressure to demonstrate their impact and maximize profitability. But unless you understand the value your business delivers, how to talk about it, and who to talk about it to, your business won’t get paid what it’s worth.

Impact Pricing helps you stop leaving money on the table. Our services guide you to uncover the hidden value you provide customers and build a culture that prioritizes value creation – allowing you to align your organization, increase prices, and drive profitability.

Value Optimization Bootcamp 

Uncover the true value your organization delivers – and get paid accordingly. These hands-on sessions use time-tested frameworks and guided exercises to help you increase prices, deliver invincible profits, and affect real change.

Keynote Address

As a sought-after speaker, Mark shares invaluable insights on understanding and communicating the value your products deliver. His keynote addresses provide actionable and inspiring strategies for achieving better pricing and profitability.

Pricing Advisory Services

Accelerate your impact on bottom-line revenue. Our advisory services help you implement new pricing strategies with confidence – and ensure sustainable growth for your organization.

Impact Pricing University 

Get the recognition you deserve to be effective as a pricing professional. From price segmentation to conjoint analysis, our comprehensive pricing courses equip you to discover untapped revenue potential and increase your influence. 

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Recent Content from 
America’s Pricing Thought Leader

Impact Pricing - Moving Hearts and Minds

Moving Hearts and Minds

April 21, 2025

Any major change to pricing strategy or tactics requires several people to cooperate, which means you need the ability to influence them. I used to

Read More

Want to Learn More?

SCHEDULE A TIME WITH MARK
EXCLUSIVE WEBINAR
  • July 25th, 2024 1PM EST

Pricing Best Practices:
How Private Equity Can Drive Value Without Compromising Relationships

Don't miss out on this opportunity to enhance your pricing approach and drive increased value.
REGISTER NOW

Our Speakers

Mark Stiving, Ph.D.

CEO at Impact Pricing

Alexis Underwood

Managing Director at Wynnchurch Capital, L.P.

Stephen Plume

Managing Director of
The Entrepreneurs' Fund