Increase Profitability with Value-Based Strategies
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Leaders are under growing pressure to demonstrate their impact and maximize profitability. But unless you understand the value your business delivers, how to talk about it, and who to talk about it to, your business won’t get paid what it’s worth.
Impact Pricing helps you stop leaving money on the table. Our services guide you to uncover the hidden value you provide customers and build a culture that prioritizes value creation – allowing you to align your organization, increase prices, and drive profitability.
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Recent Content from
America’s Pricing Thought Leader
#777: Why Buyers Can’t Articulate Their Real Problems (And Why That Matters for Pricing) with Mark Stiving and Rebecca Kalogeris
If value comes from solving problems… why do buyers struggle to explain the problems they actually have? In Episode 4 of the Buyer Decision Series,
Buyers Are Rational, It’s the Sellers That Aren’t
When companies lose a deal, the explanation is almost always the same. “We lost on price.” Price becomes the default explanation. It’s convenient. It’s simple.
#776: Blogcast: Price Is the Tradeoff
This is an Impact Pricing Blog published on January 5, 2026, turned into an audio podcast so you can listen on the go. Read Full
#775: What Buyers Actually Pay For (Hint: It’s Not Your Product) with Mark Stiving and Rebecca Kalogeris
If buyers are predicting the future… and confidence determines when they act… what are they actually paying for? In Episode 3 of the Buyer Decision
Credits Trade Clarity for Flexibility
To understand what credits really do, it helps to separate three ideas that pricing conversations often blur together. A value metric is how buyers measure
