Increase Profitability with Value-Based Strategies
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Leaders are under growing pressure to demonstrate their impact and maximize profitability. But unless you understand the value your business delivers, how to talk about it, and who to talk about it to, your business won’t get paid what it’s worth.
Impact Pricing helps you stop leaving money on the table. Our services guide you to uncover the hidden value you provide customers and build a culture that prioritizes value creation – allowing you to align your organization, increase prices, and drive profitability.
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Recent Content from
America’s Pricing Thought Leader
#632: Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments with Stephen Plume
Stephen Plume has more than 20 years of success in venture, executive leadership, and consulting. He is a General Partner of an early-stage venture fund
#631: Blogcast: Value-Based Pricing – A Simple Definition
This is an Impact Pricing Blog published on August 15, 2024, turned into an audio podcast so you can listen on the go. Read Full
Profit vs. Market Share: Which Should Your Business Prioritize?
Most companies want to increase market share and grow profits. These are often contradictory goals. Raising prices grows profits while potentially reducing share. Reducing prices
#630: Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson
Barrett Thompson is a firm believer that applied advanced math and data science can significantly improve customer lifetime value. For more than 25 years, he
#629: Blogcast: Value Is Created Twice
This is an Impact Pricing Blog published on August 8, 2024, turned into an audio podcast so you can listen on the go. Read Full