You Deliver More Value than You Capture
We help you find the gap, raise prices, and grow profit without losing customers.
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Most companies deliver far more value than their prices reflect. They just can’t see where, or how to charge for it. Impact Pricing helps you find that value, talk about it, and get paid for it. The result: better alignment, higher prices, and stronger profit.
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Recent Content fromÂ
America’s Pricing Thought Leader
#814: The Price of Influence: Why People Don’t Buy Your Ideas with Claire Wang
Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps
Product Myopia: The Antidote
This is the fourth and final post in a series on Product Myopia. If you missed the first three, I introduced the disease, showed you
#813: Buyer Insight: What Is a Pig Worth?
This is an Impact Pricing Blog published on May 11, 2026, turned into an audio podcast so you can listen on the go. Read Full
#812: The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing
Product Myopia: The Symptoms You’ve Been Misdiagnosing
Over the last two weeks I introduced Product Myopia, the belief that value lives in the product rather than the future it creates, and showed
