We Work with companies who want to win more business at higher prices
Most Recent Content
Blogcast #82: Value and Price for a Few Customers
This is an Impact Pricing Blog published on October 19, 2022, turned into an audio podcast so you can listen on the go. Read Full
Pricing Skills for Subscriptions
A friend recently asked me what pricing skills I thought they should look for as they transition from a traditional business to a subscription. There
Ep200: Business Negotiations: How to Sell without Actually ‘Selling’ with Andy Paul
Andy Paul is the author of Sell Without Selling Out. He’s the host of the Sales Enablement Podcast, and has experience on being VP of
Blogcast #81: The Strategic Hot Dog
This is an Impact Pricing Blog published on October 12, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #84: Jack of Spades: Will I, then Which One
This one is the Jack of Spades from the Selling Value card deck. Buyers usually make a ‘will I’ decision, then decide ‘which one’. They
An E-Commerce Price Segmentation
Last week I attended the Subscription Insider conference in New York where I ran into a “product” I had never seen or thought of, but
Ep199: Adjusting for Inflation: How to Increase Your Price with Marina Dias
Marina Dias has been in the pricing industry for almost ten years. Currently, she is the senior pricing expert and consultant at Competera, a company
Blogcast #80: Raise Prices Now
This is an Impact Pricing Blog published on October 5, 2022, turned into an audio podcast so you can listen on the go. Read Full
You want to win more business at higher prices,
so why can't you?
You likely have a VALUE problem.
- Your pricing team doesn’t understand the VALUE of your products well enough to price them.
- Your salespeople have a hard time helping buyers know the immense VALUE you already provide.
- Your marketing team focuses on your products instead of what buyers VALUE.
- Your product team doesn’t prioritize products and features based on the VALUE buyers desire.
The bottom line, people in your company don’t understand what VALUE means to your customers. When they do, they close bigger deals at higher prices every time. Follow us to learn more!
