You Deliver More Value than You Capture
We help you find the gap, raise prices, and grow profit without losing customers.
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Most companies deliver far more value than their prices reflect. They just can’t see where, or how to charge for it. Impact Pricing helps you find that value, talk about it, and get paid for it. The result: better alignment, higher prices, and stronger profit.
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Recent Content fromÂ
America’s Pricing Thought Leader
#826: The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Dominic Genova
Dominic Genova spent 17 years on the factory side at Chrysler and 27 years owning car dealerships. He grew one dealership from a building with
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Daniel Cho challenged an example I’d been using in a LinkedIn conversation. The more I tried to defend my original thinking, the less convinced I
#825: Buyer Insight: Hidden Problems, Hidden Value
This is an Impact Pricing Blog published on June 22, 2026, turned into an audio podcast so you can listen on the go. Read Full
#824: AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Forth
Steven Forth is a principal at PatternMind and co-author of Pricing for the Agent Economy, with deep expertise in pricing strategy, scenario planning, and the
The FTC Wants Disclosure. Sellers Should Want It Too.
Buying a Car You pull into the lot. Before you reach the door, someone has looked at what you drove in on and formed an
