value discovery workshop
The biggest underlying problems companies face is they don’t understand how their customers perceive their value. Think of a single customer. How much are they willing to pay and why? The answer comes down to how they value your product.
When companies deeply understand customer perceived value, of course they charge more effective prices, but it also transforms the rest of the company. Product teams learn to build products that customers value. Marketing learns to talk about the true value drivers of their market. Sales learns to better help buyers understand the true value.