Impact Stories
“Mark has been a fantastic partner to Pacific Lake and to the search fund entrepreneurs he’s worked with. He’s a natural and talented educator. Pricing is a team sport that requires many stakeholders to be involved for success. Mark’s top-notch abilities as an educator and communicator make it easier to get everyone on the same page. It also means he can host education bootcamps for larger groups. These are very high ROI.
The depth of his experience in pricing means that he can quickly home in on the important question to ask or topic to address. This means that Mark can have an impact in just a few conversations with a company.
Finally, Mark loves pricing, loves educating, and loves coaching companies. He’s doing what he loves and, because of that, he does it with passion and energy.”
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“His ability to develop trust, engage people where they are, and challenge them to take new perspectives is remarkable. Within hours, Mark had seasoned veterans see the value they were providing their customers in a way they had overlooked for decades. Not only did we identify some pragmatic ways to grow the business, but we also now have a team with renewed pride in their products and services.“
“During every conversation, Mark quickly identifies the highest-impact opportunities, and he has an amazing ability to translate fundamental concepts into specific and actionable recommendations. I also very much appreciate his personable and engaging way of interacting with his clients!”
“Mark’s value is not just in advice on pricing mechanisms but truly unearthing the most relevant drivers of value to the customer and building a pricing philosophy from there.”
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