Tag: value strategy

Value Is Created Twice

August 8, 2024

As I’ve said hundreds of times: a strong pricing strategy is all about creating, communicating, and capturing value. Another way of looking at this is

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.