Tag: value proposition

Why Your Customers Buy

November 9, 2026

Ask most executives why their customers buy from them, and you will get an answer about the product. Better quality. Faster delivery. Easier to use.

Price Is the Tradeoff

January 5, 2026

You can listen to the full audio version of this blog we call — Blogcast. When deals stall or fall apart, price is usually blamed. The

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

Pricing Questions & Answers