How Big an AI Bite Are You Asking Buyers to Take?
August 3, 2026
Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they
Tag: Value Creation
Product Myopia: The Symptoms You’ve Been Misdiagnosing
July 20, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. Over the last two weeks I introduced Product Myopia, the
Product Myopia: The Disease You Don’t Know You Have
July 6, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. Your deals are stalling. Your roadmap keeps growing, but your
