Tag: value-based growth

Product Myopia: Where It Hides in Your Company

July 13, 2026

Last week I introduced Product Myopia, the belief that value lives in the product rather than the future it creates. I ended with an assignment:

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

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