How Big an AI Bite Are You Asking Buyers to Take? August 3, 2026 Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they Read More
Product Myopia: The Antidote July 27, 2026 This is the fourth and final post in a series on Product Myopia. If you missed the first three, I introduced the disease, showed you Read More
Product Myopia: The Symptoms You’ve Been Misdiagnosing July 20, 2026 Over the last two weeks I introduced Product Myopia, the belief that value lives in the product rather than the future it creates, and showed Read More
Product Myopia: Where It Hides in Your Company July 13, 2026 Last week I introduced Product Myopia, the belief that value lives in the product rather than the future it creates. I ended with an assignment: Read More
Free AI Is a Strategy, Not a Pricing Model January 26, 2026 You can listen to the full audio version of this blog we call — Buyer Insight. Right now, a surprising number of companies are offering AI Read More