Tag: product differentation

Product Myopia: The Symptoms You’ve Been Misdiagnosing

July 20, 2026

Over the last two weeks I introduced Product Myopia, the belief that value lives in the product rather than the future it creates, and showed

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

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