Tag: price sensitivity

Impact Pricing - A Creative Price Segmentation Example

Price Segmentation in Action: Why Geography Matters for Your Wallet

June 6, 2024

Price segmentation is one of the most important and potentially powerful aspects of pricing. It simply means charge different prices for essentially the same thing

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.