How to Define Powerful Market Segments
October 20, 2025
Businesses love to talk about “market segments.” The term sounds tidy, strategic, even scientific, as if you could carve a market into perfectly labeled slices.
Tag: market segment
The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
May 19, 2025
You can listen to the full audio version of this blog we call — Blogcast. Many pricing professionals talk about understanding value, but few break it
