Tag: good better best

Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue

September 12, 2024

Everyone has heard about the Good-Better-Best product strategy. But not every company uses it. To be fair, it isn’t the right strategy for every company,

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.