Tag: consumer pricing

The FTC Wants Disclosure. Sellers Should Want It Too.

August 31, 2026

Buying a Car You pull into the lot. Before you reach the door, someone has looked at what you drove in on and formed an

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

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