Tag: ai negotation

Why Pricing Models Exist

September 28, 2026

Steven Forth published a this week on his Substack, Pricing Innovation, titled With Generative AI, Why Have a Pricing Model at All? The central question

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

Pricing Questions & Answers