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- Private Equity Firms
- SMB Leadership Teams
What We Offer
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Who We Are

Who We Serve
- Private Equity Firms
- SMB Leadership Teams
What We Offer
Free Resources
Who We Are

Tag: AI Credits

Impact Pricing - Credits Are a Confession

Credits Are a Confession

August 24, 2026

Your pricing metric is not just a billing mechanism. It is a statement of belief about where value lives. When you charge per seat, you

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Impact Pricing Podcast

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.

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Recent Posts

#822: What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra

Credits Are a Confession

#821: Buyer Insight: Stop Measuring WTP. Start Shaping It.

Wall Street Is Sending Software Companies a Message About AI Pricing

#820: Stop Asking AI “What Should I Charge?” with George Boretos

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EXCLUSIVE WEBINAR

July 25th, 2024 1PM EST

Pricing Best Practices:
How Private Equity Can Drive Value Without Compromising Relationships

Don't miss out on this opportunity to enhance your pricing approach and drive increased value.

Our Speakers

Mark Stiving, Ph.D.

CEO at Impact Pricing

Alexis Underwood

Managing Director at Wynnchurch Capital, L.P.

Stephen Plume

Managing Director of The Entrepreneurs' Fund