Impact Pricing Podcast
#736: Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer
Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13%
#735: Blogcast: Pricing AI: Are You Selling a Platform or a Solution?
This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go. Read Full
#734: Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into
#733: Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go. Read Full
#732: AI as a Multiplier for Pricing with Emanuel Martonca
Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds
#731: Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value
This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go. Read Full
