Accelerate your career by mastering value-based thinking. So few professionals truly know why their customers buy, yet that information is critical for almost every impactful business decision you make. 

Learn how to use value-based thinking to drive your company’s profits and your own career.

Online Courses: Want to learn and interact with “America’s Best Pricing Educator”? Impact Pricing University is a collection of 7 virtual courses you can access at your own pace. Buy access to one course or a pass for all of them. It’s a convenient way to learn about profits, pricing and value. 

Books:  Mark has written three books about pricing and value you’ll want to read and refer back to.

• Impact Pricing: Your Blueprint for Driving Profits, is a highly readable and practical manual on pricing.
• Win Keep Grow: How to price and package to accelerate your subscription business, is chock full of insights on how a subscription business differs from a traditional business.
• Selling Value: How to Win More Deals at Higher Prices, takes his years of pricing expertise and applies it to sales with surprising insights.

Free Content: Of course, be sure to subscribe to our newsletter, follow Mark on LinkedIn, and subscribe to The Impact Pricing Podcast. Each of the free sources is frequently updated with nuggets on pricing and value.

We say that value leads to invincibility. It’s true for companies and their products, and it’s true for your career. Find out more today.