Win More Deals at Higher Prices
Your sales team is working harder than ever. Yet deals are still won through discounting, not value. Your margins are under constant pressure. And your best people default to competing on price because they lack the confidence, buyer understanding, and tools to sell on value.
It doesn’t have to be this way.
Impact Pricing’s Selling Value Bootcamp transforms how your team thinks about, communicates, and captures value. This immersive experience equips your salespeople with proven frameworks to:
- Win more deals at higher prices by confidently articulating your unique value in a way that resonates for specific buyers
- Push back effectively on procurement’s negotiating tactics
- Stop discounting out of fear and habit
- Turn price objections into value conversations
Led by pricing expert Mark Stiving, who has helped companies like Cisco, Procter & Gamble, and Crowdstrike enhance their value capture, this intensive workshop delivers immediate, measurable results through hands-on exercises using your actual products and scenarios.
Don’t let another quarter go by watching your margins erode. Give your team the skills they need to win on value, not price.
When your sales team can’t truly explain the value of your offerings—instead of just focusing on features— your profits and your brand value start to erode. And when they can’t close those deals without offering discounts, your bottom line will take a hit. The Selling Value Bootcamp from Impact Pricing will transform how your team thinks about and communicates value.
Learn about value-based selling from pricing expert and author of Selling Value: How to Win More Deals at Higher Prices Mark Stiving, PhD, and shift your conversations from price to value by focusing on:
The Right Value
Reduce discounts by
mastering techniques
to uncover and quantify
your products’ true
value to buyers.
The Right Approach
Close more deals by
understanding strategic
negotiation approaches that
preserve margins.
The Right Buyers
Increase sales by
identifying and targeting
the customers who value
your products most.
The Right Conversations
Drive better conversations
with prospects by shifting
the focus from price to value.
The Right Value
Reduce discounts by mastering techniques to uncover and quantify your products’ true value to buyers.
The Right Approach
Close more deals by understanding strategic negotiation approaches that preserve margins.
The Right Buyers
Increase sales by identifying and targeting the customers who value your products most.
The Right Conversations
Drive better conversations with prospects by shifting the focus from price to value.
“l am not a sales expert. I am a pricing expert. My superpower is helping companies figure out how their buyers make purchase decisions. Together, we’re going to uncover how your buyers think and equip your team to leverage that knowledge to close more deals at higher margins.” –
Mark Stiving, PhD
Bootcamp Instructor
What's Included in Our Bootcamps
Transform how your team thinks about and communicates value to your customers with our Selling Value Bootcamp.
Discovery & Tailoring
To optimize the impact of the bootcamp, we work with your team to tailor the offering. We start by meeting with leadership to understand your specific context, and identify the right products and clients to feature in custom exercises. We also conduct brief participant surveys to better understand and assess the current state of your team to customize the experience further.
Live, Interactive Bootcamp
This isn’t death by PowerPoint. While Mark will introduce key concepts, the heart of our day together will be spent working through hands-on exercises using your real-world scenarios. Your team will practice these techniques and leave ready to immediately implement a value-based approach to selling that will help you capture more deals at higher prices.
Post-Bootcamp Activation Sprint
To sustain momentum and drive long-term results, we will host bi-weekly “coach the coaches” calls with sales management for three months following the bootcamp. Mark will use this time to review calls and provide guidance on how to apply value-based selling techniques to the most important deals in your pipeline.
Our private bootcamps can be tailored for teams of all sizes and are designed for sales teams and their closest partners (e.g. sales engineers, product marketing, etc.). It will give your team the skills it needs to understand how buyers perceive value, and how to use that information to get the price you deserve.
