Mark Stiving, Ph.D.
Founder and Chief Educator
Mark Stiving helps companies capture more of the value they already create.
For more than 25 years, he’s worked with leadership teams to understand how buyers make decisions, why deals stall, and where companies unknowingly leave profit on the table. His work helps organizations align pricing, packaging, messaging, and sales around the value customers perceive and are willing to pay for.
Mark works with companies ranging from private equity-backed portfolio businesses to global enterprise software firms. His clients have included Banyan Software, Cisco, Pacific Lake, Procter & Gamble, Grimes Aerospace, Splunk, and CrowdStrike. Whether through consulting, executive workshops, training, or coaching, he helps teams turn pricing from a periodic project into a repeatable capability.
He is the author of five books on pricing and value, including Selling Value, Instant Profits, Win Keep Grow, and Impact Pricing. His upcoming book, Buyer Disconnect, explores the gap between deciding and committing, the hidden reason so many B2B deals stall even when buyers believe the solution is the right choice.
Mark also hosts the Impact Pricing podcast, with more than 800 episodes featuring pricing, product, sales, and go-to-market leaders from around the world. He is also a featured guest on many popular shows, including M&A Talk, The Operations Room, and Salesology, and an award-winning keynote speaker.
Get Mark’s perspective on pricing, value, and buyer decision-making through the podcast, blog, and LinkedIn.
