Turn the Value You Deliver into Profit
A hands-on program that helps your leadership team find the gap, build the plan, and raise prices with confidence.
Most companies deliver far more value than their prices reflect. They just can’t see where, or how to fix it. The Value Optimization Bootcamp brings your leaders together to examine how you build, deliver, and talk about value. Mark Stiving guides the work. Your team leaves with specific strategies to raise prices and grow profit, built on your real products and your real customers.
Find the value you're giving away
Pinpoint the distinct value you deliver and where your prices fail to capture it. That gap is your fastest path to higher profit and higher valuation.
Align Your Team
Growth stalls when teams disagree about value. The bootcamp gets your leaders to one view of what you’re worth, how to communicate it, and how to charge for it.
Leave with a Plan Your Team Can Run
Time-tested frameworks and tools, guided exercises and individual coaching help you drive real, lasting change.
Move the Numbers
Move the Numbers. Raise prices without losing demand. Increase EBITDA. Improve your exit multiple. Page-Vault raised prices 180% with almost no impact on unit sales.
Within hours, Mark had seasoned veterans see the value they were providing their customers in a way they had overlooked for decades. Not only did we identify some pragmatic ways to grow the business, but we also now have a team with renewed pride in their products and services.
Alan Lamar Operating Parter, Banyan Software
What’s Included in Our Bootcamps
Working Sessions
The heart of the program, delivered in the format that fits your team. Run it as six 90-minute virtual sessions or as a focused one-day session in person. Either way, we teach the value frameworks and put them to work on your real products and customers.
Application Exercises
Targeted assignments using your real data. Your team applies each concept as it’s taught, so you leave with strategies you’ve already started testing, not theory.
Custom Value Architect
A custom GPT trained on Mark’s full body of work and your company’s specific context. Use it to work through pricing questions, pressure-test ideas, and refine your work anytime.
One-on-One Coaching
Direct time with Mark to review your work and raise the questions that matter most to your team. He adapts the program as he learns your business.
Implementation Debrief
Review your progress, address implementation barriers, and drive real change. This post-bootcamp debrief ensures everything you’ve learned turns into measurable growth.
