Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better,
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value, not features. Features describe what a
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses.
You can listen to the full audio version of this blog we call — Blogcast. AI buyers change pricing more than any shift we have seen
This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go. Read Full
Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most
You can listen to the full audio version of this blog we call — Blogcast. AI vendors love to talk about data, but most of that
This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go. Read Full
You can listen to the full audio version of this blog we call — Blogcast. There is a fantasy running around the business world that AI
