#720: Blogcast: Product-Market Fit Is Overrated for Pricing
August 29, 2025
This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go. Read Full
Month: August 2025
#719: Why Pricing Deserves a Seat at the CEO Table with John Norkus
August 25, 2025
John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his
Pricing AI: Market Segmentation Matters
August 25, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing begins with understanding why buyers choose to make a purchase
#718: Blogcast: When Pricing Becomes Sleazy Manipulation
August 22, 2025
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full
#717: How Many Agents Should Pricing Software Have? with Steven Forth
August 18, 2025
Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing’s most frequent guest. He’s currently developing ValueIQ, a set of agents
Pricing AI: Are You Selling a Platform or a Solution?
August 18, 2025
Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions
#716: Blogcast: The Secret Link Between Market Segments and the “Will I” Decision
August 15, 2025
This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go. Read Full
#715: How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta
August 11, 2025
Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce,
Pricing AI: Do Costs Finally Matter in Pricing?
August 11, 2025
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. They don’t care what it takes
#714: Blogcast: Why Pricing AI Is So Hard
August 8, 2025
This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go. Read Full
