#433: Blogcast: Discrimination or Segmentation
April 28, 2023
This is an Impact Pricing Blog published on March 23, 2023, turned into an audio podcast so you can listen on the go. Read Full
Month: April 2023
Simplify Your Pricing
April 27, 2023
Confused buyers don’t buy! This is one of my favorite sayings. Buyers are afraid to make a mistake, so when they’re uncertain, they are less
#432: Pricing Table Topics: 6 of Hearts – Maintain a Comprehensive Value Table
April 26, 2023
This one is the 6 of Hearts from the Selling Value card deck. I work with clients frequently about creating these value tables. And what
#431: How Subscription Business Model is Revolutionizing Pricing with Joe Woodard
April 24, 2023
As the founder and CEO, Joe Woodard empowers small business advisors to transform small businesses. He works toward this vision as the host of the
#430: Blogcast: Interesting Starlink Price Changes
April 21, 2023
This is an Impact Pricing Blog published on March 16, 2023, turned into an audio podcast so you can listen on the go. Read Full
Nobody Cares About Your Product
April 20, 2023
One sales manager said to me, “Our salespeople show up and throw up.” What he was saying is their salespeople have the product pitch down.
#429: Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide
April 19, 2023
This one is the 6 of Spades from the Selling Value card deck. Make it simple for buyers to decide. One of my favorite sayings
#428: Hybrid Pricing and Pricing with AI with Steven Forth
April 17, 2023
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business
#427: Blogcast: Pricing Professionals have “Trained Incapacity”
April 14, 2023
This is an Impact Pricing Blog published on March 8, 2023, turned into an audio podcast so you can listen on the go. Read Full
Lessons from a Cute Story
April 13, 2023
My lovely wife occasionally sends me pricing stories she finds. Here is one she found on Pinterest, but you can find this many places on
