Mark Cox has been fortunate enough to have sold, structured, and negotiated some of the largest single-sale transactions in North America (including a billion-dollar transaction
This is an Impact Pricing Blog published on October 13, 2021, turned into an audio podcast so you can listen on the go. Read Full
Buyers by perceived value, but perceived value is easiest to come about. If we build products that are better than our competitors, and then we
What do you do? Before you read on, please answer that question in your mind. Obviously I can’t guess your answer, but I can guess some
Jennifer Kerr is a results-driven professional with a proven track record of delivering top and bottom-line profitability. She is a strategic thinker with the ability
This is an Impact Pricing Blog published on October 6, 2021, turned into an audio podcast so you can listen on the go. Read Full
Simon Kucher & Partners did a study that found that a huge percentage of people thought that they were in a price war. But when
Here is a question from a reader/listener. Hi Mark, Here is a topic that is making me wonder — which I am sure you have
Wendy Johnson started out as an M&A consultant at Accenture, and she got to IBM ten years ago. Now, she is the Vice President at
This is an Impact Pricing Blog published on Sept 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
