An Innovative Pricing Approach
October 28, 2020
A friend of mine sent me this: I wanted to share a strange pricing mechanism that I encountered in the wild. My uncle recently shared
Month: October 2020
Ep93: How C-Suite Executives Perceive Value with Brian Doyle
October 26, 2020
Brian Doyle is the President at Holden Advisors. In his role, Brian improves his client’s revenue and profitability by building cross-functional, strategic relationships. He then leads
Bigger Game, Higher Price? Pricing Fairness in Major Sports
October 21, 2020
Let’s take a stroll back in history. A New York Times article from 2010 detailed the changing pricing strategy by some major league baseball teams;
Ep92: The Keys to Pricing Subscriptions with Patrick Campbell
October 19, 2020
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription
Should You Use Round Prices?
October 14, 2020
In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a
Ep91: Insights From the History of Pricing and Mindfulness with Paul Hunt
October 12, 2020
Paul Hunt is chairman at Pricing Solutions. He is considered as one of the luminaries in Pricing. In 2013 he wrote a book entitled: World
99 Cents, Should Your Prices End In It?
October 7, 2020
I’ve always wondered why many prices end in 99 cents. This curiosity was so intense, it led me to complete an entire doctoral thesis about
Ep90: New Subscription Pricing Study, What Works Best For Your Business with Amy Konary
October 5, 2020
Amy Konary has more than 20 years of experience advising companies on subscription business strategies. She is the founder and chair of Subscribed Institute, a
Why Companies Do not Understand Value at All with Mark Stiving and Theresa French
October 1, 2020
Mark Stiving, Ph.D., MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value.
