Pros and Cons of Price Variance
August 17, 2023
You can listen to the full audio version of this blog we call — Blogcast. One of my favorite pricing tools is a scatter plot.
Tag: willingness to pay
Defining Value
August 10, 2023
You can listen to the full audio version of this blog we call — Blogcast. Value is ambiguous. People think they know what they mean
Quick and Dirty Pricing Research
May 25, 2023
My go-to pricing research method for learning how much buyers are willing to pay is Van Westendorp’s Price Sensitivity Meter. (There is a plethora of
Raise Prices Now!
October 5, 2022
Inflation is here. It’s time to raise prices. OK, all good pricing professionals know that costs don’t drive pricing. Willingness to pay drives pricing. Sure
