Tag: pricing segmentation

AMC Changes Pricing, FINALLY

February 15, 2023

You have probably heard that AMC is going to start charging for seat location at the movie theater. This deserves a big, “It’s about time!”

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.