A few years ago, companies started applying AI to their products and immediately running into pricing problems they couldn’t explain. Per-seat pricing stopped making sense.
Steven Forth published a this week on his Substack, Pricing Innovation, titled With Generative AI, Why Have a Pricing Model at All? The central question
Daniel Cho challenged an example I’d been using in a LinkedIn conversation. The more I tried to defend my original thinking, the less convinced I
You can listen to the full audio version of this blog we call — Buyer Insight. An August 6th Investor’s Business Daily article titled Software Stocks
To understand what credits really do, it helps to separate three ideas that pricing conversations often blur together. A value metric is how buyers measure
