Tag: inflation

Raise Prices Now!

October 5, 2022

Inflation is here. It’s time to raise prices. OK, all good pricing professionals know that costs don’t drive pricing. Willingness to pay drives pricing. Sure

Who We Are

Our mission at Impact Pricing is to educate companies about value-based pricing, which simply means charging what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value.